Meet the Team
I am the founder, Director of Operations and Inspirational Life Coach of BiG and feel truly blessed to be able to bring my 2 passions together - football and inspiring young people and empowering them to achieve. I am an ex semi professional footballer of 14 years, a UEFA B qualified football coach, who has worked at elite levels including Crystal Palace Academy for just under 5 years, and I am and an ex middle management civil servant of 23 years. Football has played a major role in my life and I have always used football as a powerful tool to unofficially mentor and guide children and young people. In 2010, I got a burning desire to do more to support young people so I left my successful civil service career and set up BiG in 2011. I believe that we all have a purpose in life, through our passions and to be able do what I love, gives me great satisfaction and in particular, the acknowledgement and gratitude from young people, teachers and parents has driven me to be resilient and to success during very tough times along my journey in developing a reputable and credible portfolio that with a great Leadership Team and volunteers have now been taken to new levels.
Lionel Best, Founder, Board of Director and Inspirational Life Coach